Brand Photos vs. Headshots: What's the Difference?
A good headshot tells people who you are. But when someone is deciding whether to hire you, they also want to know what it's actually like to work with you. That's what brand photos are for.
A headshot is one photo of you
It's clean, simple and focused on your face. It's perfect for LinkedIn, your email signature, a speaker bio or the "about" page of your website. Every business owner should have a current one.
Brand photos tell the whole story
A brand session is a few hours at your business capturing everything around you:
- You and your team at work, not posing
- Your space: the front door, the waiting area, the workroom
- Your process, step by step
- Details: your tools, your products, your hands doing the work
- A few relaxed portraits in your environment
Where you'll use them
Brand photos fill the places a single headshot can't: website pages, service descriptions, social media posts, your Google Business Profile, ads, brochures and press releases. Instead of reusing the same picture everywhere, you have a library that looks like your business, because it is your business.
How to get the most from a session
Plan a day when your space looks its best and your team is around. Make a short list of the services you most want to promote, and we'll make sure each one gets photographed. Have a couple of regular customers who are happy to be in photos? Even better.
Book a brand session
I shoot brand photography for businesses across Cookeville and the Upper Cumberland. Tell me about your business and we'll plan a session around it.